ANAHEIM, CA January 18, 2008 - At the Winter NAMM Show in Anaheim, California, VOX Amplification announced today that it has teamed up with guitar legend Joe Satriani for a long-term research and development partnership. Satriani and VOX are working together on a line of signature effects pedals designed to deliver Satriani's trademark tone plus a wide range of new sounds for guitarists of all playing styles and ability levels. Additionally, the designs feature groundbreaking solutions and improvements upon issues Satriani identified as being common in today's pedals. Among Satriani's criteria for these pedals is that they can seamlessly replace the gear he uses every night on stage. As a result of these high standards, every guitar player will have access to a new level of performance and tone quality.
At the onset of the project,
Joe Satriani had stated, "For decades, I wished that some day I would
be able to contribute to the design of my own pedal line and I would
team up with an iconic, legendary company known worldwide for their
unique musical innovations that became industry standards. I would make
cool looking, multi-functioning pedals that would encompass all the
types of sounds I like to hear. And, I would design nontraditional, but
always functional, pedals to capture complex effects in unusual
combinations. That day has finally come. "
The VOX & Joe Satriani line will be
fully unveiled in Summer 2008. Work on the project is well underway and
is nearing completion. This project has received extensive commitment
from VOX that, along the way, has included as many as five engineers
hailing from three different countries.
Satriani used prototypes of the first two pedals due for release in the line - a distortion and a wah - during tracking for his upcoming Sony/Epic release due out in spring of 2008.
"Our collaboration with Joe
will raise the bar on guitar effects and the expectation of
performance, response and tone quality available to the general
public," says VOX Product Manager Mike Bradley. "Joe's decades of
recording experience, thousands of live performances, and limitless
imagination all shaped his vision for this effects line. These pedals
are not just an emulation of Joe's tone. They are Joe's tone plus a
whole lot more. The VOX & Joe Satriani line will be very
familiar, groundbreaking and liberating to guitar players who've been
looking for the "holy grail' in their tone quest."
Watch Joe Satriani talk about the pedals at NAMM show 2008 Watch
Please visit www.BallewsMusic.com in Spring 2008 for more information as it come available.